Europe: Most Selling Motorcycles in 2023

Most Selling Motorcycles in Europe 2023

In this article, we will cover the Most selling motorcycles in Europe for 2023. In Europe, motorcycles are more than simply a mode of transportation; they are ingrained in the culture and provide an exciting, engaging way to travel throughout the continent’s many beautiful regions. A motorcycle is your ticket to adventure, whether you’re riding down the Mediterranean coast, tackling the winding Alpine routes, or navigating the busy streets of famous towns. From the timeless elegance of British cafe racers to the precise engineering of Italian sports bikes, Europe is home to a rich tapestry of motorcycle traditions. Legendary motorcycle producers like BMW, Ducati, Triumph, and many others are also found across the continent, each with its own history and personality.

Total Motorcycles sold in 2023: 533.20K (till September)
Total Revenue of Motorcycles in 2023: $ 6.39 Bn


Number 10:
BMW K 1600 Grand America


Parameter Specification
Price €27,157 est.
Engine 1649cc liquid-cooled six-cylinder in-line engine with four valves per cylinder
Power 160 horsepower
Torque 132.7 lb-ft
Suspension Front BMW Motorrad Duolever; central spring strut
Suspension Rear Cast aluminum single-sided swing arm with BMW Motorrad Paralever; central spring strut
Fuel Tank Capacity Approximately 7 gallons

A huge bike with a great brand that makes for sumptuous motorcycle touring is the 2023 BMW K1600 Grand America. Like many other models in the 2023 BMW lineup, it has an extensive list of improvements. A top-tier touring motorbike with the ideal blend of functionality, comfort, and design is the K1600. It is a sensible option for riders who wish to do a long-distance tour in comfort and with control, thanks to the copious storage capacity, elegant design, and ample storage space. BMW is recognized for producing motorcycles with excellent engines, and the K1600’s potent engine is a shining example of this. The K1600 doesn’t let you down, offering smooth and effortless acceleration, so you’ll never be short of power. It is powered by a 6-cylinder 1649cc engine that produces 160 hp and 133 tq.

Number 9:
2023  Husqvarna Norden 901


Parameter Specification
Cost €12,959 est.
Engine 889 cc, parallel twin-cylinder, 4-stroke, liquid-cooled, DOHC, 4-valve
Torque 74 lb-ft (100 Nm) at 6,500 rpm
Suspension Travel (Front) 220 mm
Suspension Travel (Rear) 215 mm
Tank Capacity (approx.) 19 liters

A superb European adventure touring bike is the Norden 901. The Norden 901 is the entire long-distance touring package, powered by a smooth and powerful 889 cc parallel-twin engine housed in a lightweight steel trellis chassis. Your journey will always be pleasurable and adventurous thanks to the off-road-ready long travel suspension and comfy ergonomics. The huge round headlight that dominates the front of the Norden 901 was purposefully intended by Husqvarna to have a certain historic “flavor.” It has Easy Shift, which enables clutchless shifting up and down the six-speed gearbox, and a Power Assist Slipper Clutch (PASC), which keeps the rear wheels stable.

Number 8:
2023 KTM 1290 Super Duke R Evo


Specification Value
Price €13,500 est.
Engine 1301 cc V-Twin
Power 171 hp
Torque 104 lb-ft
Suspension Front WP Semi-active Suspension USD Ø 48 mm (GEN.2)
Suspension Rear WP Semi-active Rear Shock (GEN.2)
Fuel Capacity 4.9 gallons

Although it’s well known that KTM frequently uses the word “BEAST” in its marketing to describe some of its motorcycles, meticulous analysis has led us to the conclusion that the 2023 KTM 1290 Super Duke R Evo is more than just a beast. The best is that. This motorcycle offers astounding performance combined with cutting-edge technology, all neatly wrapped in a KTM orange bow. The R Evo is without a doubt the pinnacle of the Super Duke range, which has been dominating the KTM family for a number of years. The 1301 cc V-Twin engine that powers this Austrian machine is the same engine that powers the other KTM 1290 models, but thanks to some thoughtful modifications, the Evo’s engine is more potent and lighter than the others. This beast has the power to go around the road with its stated 180 horsepower and 104 lb-ft of torque.

Number 7:
2023 Norton Commando 961


Specification Value
Price €16,300
Engine Air/oil-cooled, pushrod parallel twin; 2 valves/cyl.
Horsepower 76.8 hp @ 7,250 rpm
Torque 60 lb.-ft. @ 6,300 rpm
Front Suspension 43mm Öhlins upside-down fork, preload, compression and rebound damping adjustable
Rear Suspension Öhlins dual shocks, fully adjustable w/ remote reservoir
Fuel Capacity 4.0 gallons

A timeless classic that combines the charm of British technical heritage with contemporary performance and style, the Norton Commando 961 is a true motorcycle legend. This legendary two-wheeled work of art has a long history and has won the hearts of riders and enthusiasts all around the world. The Norton Commando 961 is a dream vehicle for anyone looking for both history and excellent performance on the open road thanks to its distinctive design, strong engine, and superb craftsmanship. It continues to stand as a symbol of elegance, power, and a ride that exceeds the ordinary.

Number 6:
2023 Ducati Scrambler Desert Sled


Specification Value
Price €10,452 est.
Engine 803 cc Desmodromic L-Twin engine
Power 73 HP
Torque 48.8 lb-ft
Suspension Front 46mm fully adjustable usd forks
Suspension Rear Kayaba rear shock, pre-load and rebound adjustable. Aluminium double-sided swingarm
Fuel Capacity 13 Liters

Although the engine has undergone a slight modification to satisfy European emissions regulations, almost nothing else has changed. The 803cc Desmodromic L-twin engine used by Ducati Motorcycle was not changed; it continues to provide the same 73 horsepower and 48.8 lb-ft of peak torque. It also has the typical cornering ABS technology, together with intelligent LED lighting and LCD instrumentation, as standard equipment. However, the Desert Sled receives a few delectable modifications. These take the form of a seat specifically created for authentic desert scrambling, a front stem protector, a high front mudguard, a larger rear mudguard, and an aluminum handlebar with a cross-strut.

Number 5:
2023 Aprilia RSV 4


Specification Value
Price €11,999
Engine 1,099cc V4
Power 217 HP
Torque 92.19 lb-ft
Suspension Front Sachs fork, Ø 43 mm stanchions, adjustable spring preload, compression and rebound, 127 mm travel
Suspension Rear Sachs monoshock adjustable: hydraulic compression and rebound damping and spring pre-load, 130 mm travel
Fuel Tank Capacity 4.75 gallons

While there doesn’t seem to be anything new with the bike this year, we’re nevertheless amazed at how well this Italian sport bike stands up. Aprilia’s renowned RSV4 superbike will be available again in 2023. Since Aprilia has been using the V4 engine base for some time, we can’t say that the 1100cc powerhouse needs an upgrade just yet. With 217 horsepower and 92.2 lb-ft of torque, this vehicle certainly lives up to Aprilia’s tagline, “Be A Racer.” As is customary with Aprilia, the V4 can be customized as either the basic model or the Factory variant, which adds a number of race-ready extras to the already impressive bike, including forged wheels, semi-adaptive suspension, and upgraded electronics.

Number 4:
2023 Moto Guzzi V85 TT


Specification Value
Price €10,791 est.
Engine 853cc V-Twin
Power 76 HP
Torque 60.4 lb-ft
Suspension Front Upside-down hydraulic telescopic fork Ø 41 mm, with adjustable extension and spring preload.
Suspension Rear Swingarm Twin-sided with lateral mono shock absorber, adjustable extension and spring preload.
Fuel Tank Capacity 6 gallons

The greatest change for 2023 is the addition of a new trim level called “Adventure” to the TT lineup. The “Tutto Terrano” or, if you don’t know Italian, “All Terrain” suffix at the end of the bike’s name stands for this. The V85 definitely lives up to its moniker thanks to its numerous Adventure-ready specifications, which include hand guards, a metal skid plate on the engine’s bottom, and a high-mounted front fender. This Italian travel buddy is powered by an 853cc air-cooled V-Twin engine that appears to have 76 horsepower and 60.4 lb-ft of torque. This power is converted into motion by a six-speed transmission before being sent to the ground via a set of spoked wheels covered in knobby tires that are 19″ in the front and 17″ in the back.

Number 3:
2023 MV Agusta Brutale 1000 RR


Specification Value
Price €30,510 est.
Engine 998 cc, four stroke, 16 valve
Power 208 horsepower
Torque 85 ft-lbs
Suspension Front Öhlins Nix EC hydraulic “upside down” front forks with TiN superficial treatment Completely adjustable with electronically controlled compression and rebound damping and a manually controlled spring preload.
Suspension Rear Progressive, single shock absorber Öhlins EC TTX is completely adjustable with electronically controlled compression and rebound damping and spring preload
Fuel Tank Capacity 16 liters (4.23 U.S. gallons)

A masterpiece with cutting-edge technology, astonishing power, and striking appearance is the 2023 MV Agusta Brutale 1000 RR. A 998cc inline-four engine that is shared by other MV Agusta motorcycles powers the Brutale 1000 RR. It is the most powerful member of the MV series, producing an amazing 208 horsepower. Modern technology has been added to the Brutale 1000 RR by MV Agusta in order to maximize its raw power. A six-axis inertial measurement unit (IMU) that continuously tracks the motion of the motorcycle and gives accurate information to optimize traction control, cornering ABS, and the quick-shifter system is part of the modern electronics package.

Number 2:
2023 Triumph Rocket 3


Specification Value
Price €22,581 est.
Engine 2,458 cc DOHC, inline 3-cylinder
Power 165 HP
Torque 164 lbs-ft @ 4,000 RPM
Suspension Front Showa 47mm upside-down 1 1 cartridge front forks, compression and rebound adjuster, 4.7 inches (120mm) travel
Suspension Rear Fully adjustable Showa piggyback reservoir RSU with remote hydraulic preload adjuster, 4.2 inches (107mm) rear wheel travel.
Fuel Tank Capacity 4.8 US gallons

The Triumph Rocket 3 is the most potent motorcycle in the 2023 Triumph portfolio. At 2500cc, it also has the highest available engine and produces the most torque of any production bike—163 lb-ft. Since almost little has changed, Triumph is introducing a fresh style choice. The 221 option and a Chrome option are back in addition to the Rocket 3 R and Rocket 3 GT. The 221 option, of course, alludes to the enormous 3-cylinder engine’s 221 Nm of torque. It has unique paint and graphics, and the tank has a 221 across it.

Number 1:
2023 BMW R 18


Specification Value
Price €15,119 est.
Engine 1,802 cc air- or oil-cooled two-cylinder four-stroke boxer
Power 91 hp (67 kW) at 4,750 rpm
Torque 116 lbs-ft (158 Nm) at 3,000 rpm
Suspension Front Telescopic fork
Suspension Rear Steel swingarm with central shock strut
Fuel Tank Capacity Approximately 4.23 gallons

The magnificent 1802 cc two-cylinder boxer engine, which is prominently shown beneath the sleek lines of the 4.23-gallon teardrop fuel tank, maybe the reason for this, in my opinion. The R 18 offers the most basic and pure riding experience of the 2022 BMW lineup’s huge displacement Heritage models. The R18 has 116 lbs-ft of torque, making it easy to move, and adding the optional premium package enhances the riding experience with cruise control, heated grips, hill-start control, and adaptive headlamps.

There are several different motorcycle market categories in Europe, ranging from commuter bikes and small scooters to high-performance sport bikes and adventure tourers. Successful models accommodate different riding needs and styles. Environmental issues and fuel efficiency are receiving more attention in Europe. Performance is typically good on motorcycles that get decent gas mileage and adhere to stringent emissions regulations. Smaller, more maneuverable motorbikes and scooters are frequently top sellers, especially for everyday commuting, given the frequency of congested urban areas.


What is the total revenue of motorcycles in Europe for 2023?

The total revenue of motorcycles in Europe in 2023 is $6.39 billion.

How many motorcycles have been sold in Europe in 2023 till September?

Total Motorcycles sold in 2023 till September are 533.20K.

Which motorcycle stands at number 1 in the series of best-selling motorcycles in Europe?

The 2023 BMW R 18 stands at number 1 in the series of best-selling motorcycles in Europe.

Which motorcycle stands at number 10 in the series of best-selling motorcycles in Europe?

The BMW K 1600 Grand America stands at number 10 in the series of best-selling motorcycles in Europe.

Which is the most expensive motorcycle in the series of best-selling motorcycles in Europe?

The 2023 MV Agusta Brutale 1000 RR is the most expensive Motorcycle in the series costing €30,510 est.

Which Motorcycle is the least expensive one in the series of best-selling motorcycles in Europe?

The 2023 Ducati Scrambler Desert Sled is the least expensive one costing €10,452 est.

Name the motorcycles that come in the series of best-selling motorcycles in Europe.

BMW K 1600 Grand America, 2023  Husqvarna Norden 901,2023 KTM 1290 Super Duke R Evo,2023 Norton Commando 961,2023 Ducati Scrambler Desert Sled, 2023 Aprilia RSV 4, 2023 Moto Guzzi V85 TT
2023 MV Agusta Brutale 1000 RR, 2023 Triumph Rocket 3 and 2023 BMW R 18.

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